Playforever Official EU Shop

Here you can browse our best selling toys, arranged by the most popular.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them.

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made.

 Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed.

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure.

Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor.

Loretino racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde's design takes inspiration from bold, iconic fashion of days gone by.

The Classic range is where it all started for Playforever. The largest of the main ranges, these are substantial display pieces that complement your home.

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days.

From creative concept to the ultimate design object, our CNC series is living proof that absolutely any idea can be brought to life into 3D form, without any limitation on size, shape, material or surface finish.